3 Reasons We Know a Website is Important for Small Businesses

Being small business owners ourselves, Hitch Studio knows how important it is to have a well designed, functioning website– and let’s face it–business owners suffer a never-ending to-do list every day. Your website is the last thing you should be worrying about. That’s our job.
Whether you want full control after it’s built or you are interested in ongoing support like our Website Care Package, we have options for you. We also partner with professionals to help with search engine optimization (SEO) if you are really ready to watch your business grow.
There are many, many reasons a website is important for a small business. Here are 3 to get you started:
1. Window shopping happens on the web too.
Let’s be real for a minute. Gone are the days when people have to leave the comfort of their homes for shopping unless they make it a point to window shop outside. Your website is a peek inside your business. It’s a great way for customers to familiarize themselves with you, your business and your services, before engaging you. If you have a professional-looking website that shows you take your business and customers seriously they will make it a point to contact you. That’s another reason why it’s so important to have your street address, phone number, and email easily visible. Give them an easy and painless way to contact you.
2. People will “web-stalk” you first. (It’s creepy we know but, true.)
First impressions are so important. People will look for your business on Google, Yelp and any social media apps to check out what other people are saying about you. Consumers make judgments of your quality and customer service based on a simple glance of your online presence. It’s so important to put your best foot forward with a professionally designed website. You have control over the message your website is sending them.
3. A bad website is worse than no website at all. Wait… what?!?
Yes! Its true. If your website is a “bad” one which is misrepresenting your business, it can actually be worse for you since it is literally making your business look bad. You may be asking yourself “how do I know if my website is a bad one?” Well, if you can’t proudly promote your website or think to yourself “this truly represents the message I want to send to my customers”, then you need a new website! A bad website is worse than no website, but both are bad for business!
Check out some of the websites we have recently completed below and contact Carrie Kuhl to make your appointment to discuss your new website!
If you like what you are seeing and want to view more, check out our portfolio!
BASEC is a non-profit organization that helps small communities within it’s region secure funding for business loans and technical assistance to help them grow.
Sarah Dorn is an amazing jewelry artist, which is why Hitch Studio was so excited to build her a website where she can sell her art! This site includes a beautiful shop as well as great information about its jewelry’s artist.
Living in South Dakota means it’s no surprise we have done a website dedicated to cattle! Check out this family’s great business on their website!
Lake lots for sale! Gibson development is selling some of the most beautiful lake lots we’ve seen. This website was built to highlight that beauty!
This accounting firm is as professional as they come. We loved bringing their dream of this website to life with its beautiful images and amazing services.
What an amazing small business to have in Brookings, South Dakota. This company is serious about water and good water at that. Check out their services on their newly-designed website!
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This project was one of the most educational ones I’ve had to date. I learned so much about the importance “untouched” farmland and how hard bugs actually work!
Check out our last blog about websites here!

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