2023 Pantone Color Of The Year – Viva Magenta

We love the clean and sharp look of classic black and white, which is definitely a 2023 wedding trend! But we also LOVE a dramatic pop of color. Pantone 2023 Color of the Year is Viva Magenta, a bright and bold fuchsia-red that is described as “brave and fearless,” in the Pantone color announcement.


Pantone describes the 2023 Color of the Year as, “a shade rooted in nature descending from the red family and expressive of a new signal of strength.” They go on to explain it as “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” What a perfect color to incorporate into a wedding!

With neutral popularity at a high this year, this color is perfect right alongside many pale greys, beiges, and creams, adding a simple splash of color to the mix. This magenta will bring an elegant compliment when combined with various blues and pastels. If you’re wanting a high contrast for a bold statement, teal, navy, black and white would be beautiful and highlight this color flawlessly!


This color is lively and striking; it could easily be incorporated into a wedding through numerous fashion possibilities. Because of its bold and bright characteristics, you can use it in small amounts with lip color, hair accessory, nail polish, pocket squares and jewelry. Another option is to go all out and make a bolder color statement with a bridesmaid dresses, groomsmen shirts or just imagine that flower girl walking down the aisle in this vibrant magenta – if that doesn’t just make you want to smile!

“this versatile shade is universally flattering across ages, genders, and skin tones.”

– Pantone

Photos by Anna Behning Photography

Photos by Chelsea Jean Photography


Pantone defines Viva Magenta as a hybrid color that is transformative; it holds both red and pink characteristics, with neither color holding dominance. Because of its transformative appearance, it will go beautifully with countless flowers! We can easily see this vibrant color being used in 2023 weddings.

Accentuate a photo area with a statement floral piece! Guests are dressed up and love a great photo op where they can capture a photo to commemorate the day.

Photography by Anna Behning Photography

Highlight your bouquet with a bright pop of color! The high contrast from the greens helps highlight the variations and really adds depth to this bouquet.

Photo by The Coys Photography

Feature real florals as the focal point on the table! Fresh florals are always a beautiful add to a table. This color will bring a joyous atmosphere to any celebration!

Floral arrangements by Bella Rosa

Emphasize your cake with flowers! If this cake wasn’t fun enough, adding bright florals really created a statement piece with this dessert.


How exciting would it be to receive a bright colored invite in the mail? Go bold with a Viva Magenta invitation and envelope – really WOW your guests! Welcome them with a vibrant welcome sign, personalized name cards and a thank you card at their seat. Incorporating this color into stationery would allow you to go bold with a background color, or small accents by using it in the fonts.

Inquire with Hitch about designing all your wedding stationery to coordinate with your color scheme!


So many possibilities when it comes to incorporating Viva Magenta into the wedding décor!

Accent Furniture


Table Decor

Linens & Napkins

As we go into this 2023 wedding season, be bold and fearless! Read more about 2023 wedding trends here.

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